Here is the breakdown summarizing 2025 from The Broadway League:
- Broadway welcomed 14.7 million attendees, the second-highest total ever recorded.
- One-quarter of all admissions came from New York City residents.
- Under 13% of tickets were purchased by people from NYC suburbs, a 30-year low. This is cause for concern, and Broadway must address it!
- 42% of audience members were visitors from other parts of the United States
- 20% came from international travelers.
- Gender identity breakdown: 63% female, 32% male, 5% non-binary/gender-fluid/other.
- The average attendee age was 41. This is good news as the age is lowering, meaning B'way is attracting younger audiences.
- 34% of audiences identified as BIPOC, the highest in three decades. BIPOC is Black, indigenous and people of color.
- Among those 25 years and older, 83% had a college degree and 43% held a graduate degree.
- Theatregoers reported an average household income of $276,465.
- The average person saw 5.4 shows, up from 4.7 last season.
- “Super-attendees” who saw 15+ shows made up 8% of the audience but bought 40%of all tickets.
- 53% said they’re attending more shows than five years ago; 27% are attending the same amount.
- 94% plan to see another Broadway show in the future. This is an impressive figure and shows that B'way has staying power.
- The average ticket price paid was $145.70, down from $154.70. Once again, this is good news -- lower ticket prices make B'way more accessible to more people.
- Personal recommendations remained the top factor for choosing a show.
- Instagram was the most commonly cited source of Broadway information. Note the dramatic shift here to social media -- and a social media platform that reaches a younger audience.
- Tickets were typically purchased 33 days before the performance.
- 22% of attendees work in New York City.
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